Intrinsic Social Motivation (Relationship-Economy.com)

What motivates adult participation within social media? Maslow’s theory of human motivation and other classic psychological and economic concepts may provide some insights that bring us closer to the answer.

Mass Mingling: Why the Online Revolution is Fueling an Ever-Increasing Range of ‘Real World’ Meet-ups (TrendWatching.com)

Long gone are the days when ‘online’ was synonymous with social isolation and loneliness. Technology is now driving people to connect and meet up en masse with others, in the ‘real world’. It makes for an interesting, easily-digested trend, begging to be turned into new services for customers.

Social Media Is A Relentless Taskmaster: How And Why To Gain Control (TheBloggersBulletin.org)

It is important to remember that the “humanness” of social media interactions drive the value of the medium. It’s probably best to slow down the communications pace when it becomes unnatural, rather than partake just to achieve the illusion that ubiquity is the most important outcome.

Copywriting For Social Media (SocialMediaExplorer.com)

Copywriting for Social Media is completely different from copywriting for creative advertising. It’s not just about the “Big Idea” anymore. There are other factors to consider, such as SEO and a 140-character count. Moreover, the copywriter must think beyond simply creating selling copy. Think two-way communication…or more.

Brand Fusion: Creative, Search and Media (AdamCohen.com)

Fusing social media with other forms of interactive marketing is possible. Converse has done it. Combining creative, video and paid search marketing, the iconic shoe brand’s interactive campaign, while not truly social, is an amazing blend of insight, creativity and execution.