Weekly Link Roundup (07-02-10)

July 2nd, 2010 by | Comments Off

Why Are We So Rude On Social Media? (

One of the hot topics when it comes to social media is that of influence. It plays such a large role in online interactions that a new dichotomy has risen between the influential and the uninfluential. Because of this then, there is enough reason for why people can be rude over social media.

4 Ways Social Media Is Changing Your Relationships (

If in social media, all content is created to build relationships with people, unknowingly, it changes the foundation of the ways we relate to others. Knowing how these foundations have changed may help greatly to improving client relationships and handling the balance between online and offline business.

6 Things Parenthood Taught Me About Social Media Marketing (

Running a social media campaign can be very much like parenthood. Like a child, a campaign has to be cared for. This is especially true since a successful campaign fosters a connection between customers and the business. It might be difficult at first, but with nurturing, it becomes easier to strengthen the campaign.

Why Relevance Trumps Influence in Every Type of Media (Not Just Social) (

Despite how influence plays big in social media, or any media for that matter, readership online isn’t limited to influence. Relevance is what brought them to their influential status in the first place, so it’s a must to actually find the right people to send the right message.

Even Before the Internet, It Was Always About Community (You + Your Community = Your Success) (

At the end of the day, it is all about community. And it isn’t a choice either. Some may want to call it the audience, but it will still be a community that is fostered by the media one creates. And thus, the quality of the community that grows with the media has a direct impact on its success.

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