Define: Big Idea in Advertising (EngelJournal.com)

Since last week, “idea” has been the trending word of the world, thanks to Christopher Nolan’s mind-blowing movie hit, Inception. Ideas are what power the effectiveness of marketing, be it a traditional TV commercial or a social media campaign.

Deciphering the Code of Great Social Ideas (Steve Sponder)

It takes a whole lot of imagination and creativity to be able to effectively reach out to one’s consumers directly. Steve Sponder identifies six elements that factor in the conceptualization of social media engagement ideas.

How to Take an Idea to Launch in 4 Steps (ProBlogger.net)

Launching an idea is not as simple and straightforward as some might think. To make sure the idea being invested on will not be a flop, it is best to test it out first using already established social networks.

How to Use Novelty to Create Contagious Ideas (DanZarella.com)

One characteristic of ideas that does not fail to engage is novelty. Everyone is drawn toward the unique and eccentric. Use it right and you’ll find you won’t have to do too much to run your campaign. The people will do it for you.

Ideas Sites: Interview with Rob Hoehn of IdeaScale (OnlineCommunityReport.com)

For those who need help in conceptualizing and creating effective campaigns, there are a host of various “ideas sites” which capture, tag, rank and broadcast ideas from constituents. One such ideas management platform, is IdeasScale.

Tags: Advertising, content creation, Marketing, online marketing, Social Media, Strategy