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Weekly Link Roundup (08-06-10)

August 6th, 2010 by | 41 Comments

Boosting the Power of Marketers’ Tweets (eMarketer.com)

While there are many marketers who own and update their own Twitter accounts, the majority of Twitter users remain to be ordinary people, the consumers. It is the goal of these marketers to get the consumers to help them leverage their brand. This can be done by providing share-worthy information and direct engagement.

Influence is Bliss: The Gender Divide of Influence on Twitter (BrianSolis.com)

It seems women are dominating the social media landscape. Statistics show that they tend to update more and hold a wider follower-base than their male peers. Does this mean that women hold more influence than men on the web? Click the title to find out.

Sherlock Holmes on Social Media Popularity (BrainsOnFire.com)

Popularity does not always translate to authority. Take Sherlock Holmes, for example. Despite being a master at his craft, all the credit goes to more publicly-visible law enforcers who seek his advice. With so many self-made social media gurus out there, it’s easy to overlook the true experts from those who are simply following the trend.

Mommy Bloggers: Tips for Marketing to the Mom Crowd (DontDrinkTheKoolaidBlog.com)

Mommy bloggers hold a lot of pull as consumers on the web. In this post, BG Creative blogger Beth offers a few tips on how marketers can catch their attention and get them to support a brand.

iPad and Social Media: A Perfect Pair (CompuKol.com)

After months of being lost in the woods of pioneer product limbo, has the iPad finally found its niche as a social media power tool? According to business and editorial expert, Carolyn Cohn, having an iPad may actually help make social media even more effective.


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    Svelato il Segreto Per Trovare Parole Chiave Vincenti!

    Questo č sicuramente un fattore molto importante, ma c’č n’č un altro altrettanto fondamentale, di cui nessuno prima di adesso ha mai parlato.
    Hey, meglio tardi che mai, no? Andiamo a scoprire di che si tratta …

    Il secondo fattore che devi analizzare quando scegli le tue Parole Chiave č se queste hanno una buona percentuale di “Commercial Resolved“, in inglese “Intenti Commerciali”. Per capirci meglio, se le Persone digitano queste Parole quando cercano di acquistare qualcosa, o sono soltanto in cerca di Informazioni gratuite!

    Ad esempio, se una Self digita su Google la frase “Tumore alla Prostata” secondo te vuole acquistare un Prodotto? Ovviamente NO, sta soltanto cercando quante piů Informazioni possibili. D’altra parte, qualcuno che scrive “Cellulare Samsung Innov8? č molto probabile che stia cercando di acquistare. Se unaccompanied fosse cosě facile giudicare “l’Intento Commerciale” di tutte le parole chiave … purtroppo non lo č!

    Ad esempio, qualcuno potrebbe digitare “Portable radio Antiche nel Cadence” con l’intenzione di ottenere Informazioni su qualche mostra cittadina di Portable radio antiche, qualora fosse appassionato, ma ci sono molti che vendono Compilation di vecchie Canzoni che erano le LAMBASTE in Transmit tanti anni fa, ed č possibile che la Role stia cercando proprio quelle da acquistare. Non sarebbe bello se avessi a tua disposizione uno Strumento che sia in grado di dirti quante probabilitŕ ci sono per ognuna Parola o Frase Chiave, di essere digitata per un’acquisto?

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    Ho giŕ provato mixed Parole Chiave (ovviamente in italiano) di cui ho esperienza personale di Internet Marketing, e devo dire che fino ad ora si č rivelato estremamente preciso. E’ molto facile da usare: basta inserire la Parola Chiave, selezionare l’opzione “Query” e quindi fare click su GO. Lo Strumento quindi ti restituirŕ il Valore del “Commercial Goal” o “NON-Commercial Target” valutato da 0 a 1. Ti basta moltiplicare X100 per avere la precisa percentuale del valore Commerciale che quella Parola ha o meno.

    Ad esempio, se una serie di Parole Chiave ha into risultato lo 0.65 di “Commercial Goal”, vuol dire che c’č un 65% di probabilitŕ che qualcuno digiti quella Parola per comprare qualche Prodotto. D’altra parte, se vedi put in an appearance risultato un 0.7 di “Non-Commercial Intentiontion”, c’č un 70% di probabilitŕ che questa Parola non sia associata alla volontŕ di acquistare qualcosa.

    Tornando all’esempio precedente per calcolare l’Intenzione Commerciale della Frase “Boom box Antiche nel Measure”, lo Strumento mi dice che c’č una percentuale del 60% di probabilitŕ che le Persone NON digitano questa Frase per acquistare qualcosa. Questo puň aiutarmi anche a trovare qualche Frase piů originale e maggiormente ottimizzata alla Vendita, se č quello il mio Obiettivo. D’altra parte infatti, la Frase “Disseminate Antiche CD” ha un 82% di probabilitŕ di essere cercato per comprare qualcosa, quindi sono riuscito a trovare una Frase e delle parole chiave piů Ottimizzate al mio Business.

    Credo che questo Articolo e le Informazioni che hai letto oggi in questo Blog siano molto Preziose, perchč non č sempre facile giudicare se una o piů Parole Chiave valgono il Speed, lo sforzo o la Spesa per posizionarle (o per investire su di esse nel caso di campagne con Google AdWords). Una Frase Chiave puň anche ottenere un book di Ricerca di un Milione al Mese, ma se non ha un “Intento Commerciale”, sarebbe molto meglio utilizzare un insieme di Parole che abbiano un pň meno Traffico, ma maggiori probabilitŕ di Convertire in Vendite.

    Quindi, la prossima volta che ti siedi per food la valutazione delle tue Parole Chiave, non dimenticare di controllare prima il “Commercial Goal” di ciascuna Parola, prima di lavorare sul SEO o creare le tue campagne AdWords.
    Ricorda, il nostro Obiettivo NON č quello di scalare le Classifiche dei Motori, ma di avere un Traffic Profittevole. Avere centinaia di Migliaia di Visitatori che poi non convertono, č totalmente inutile.

    Se questo Articolo ti č piaciuto, o se vuoi dire il tuo Pensiero, ti aspetto nel mio blog Lavorare con internet
    Buon Lavoro

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