Weekly Link Roundup (08-20-10)

August 20th, 2010 by | 1 Comment

Choosing Content Brands to Trust With Your Brand (

The future of online advertising will be dependent on collaboration. Big brand advertisers will want influential content providers to leverage their brand while at the same time, content providers will want big brands to further back up their online influence.

Lessons in How to Go Viral: Use the “Bored at Work” Network (

Jonah Peretti, CEO of BuzzFeed, says that for content to go viral, it has to be “easy to understand, easy to share and includes a social imperative.” It also helps if it is just a pinch – or more – outrageous.

Rethinking the Cease and Desist: Don’t Threaten Fan Communities and Groups, License Your Brand to Them (

Online communities are goldmines for brand building. Rather than looking at them as a potential threat, give them official permission to do what they are already doing. Members of such communities are already loyal to your brand. Hand them a Cease and Desist notice and you run the risk of losing an established fan base.

9 Ways to Use Social Media to Inspire Your Writing (

Keeping connected can actually help writers battle the ever looming threat of the Writer’s Block. A whole host of inspiration and insight can be found while engaging with social media, though it does depend on who you follow and watch.

The New Marketing Trifecta (

Now is the perfect time to integrate social media and mobile tools into the marketing mix. This colorful infographic shows interesting statistics on the changing mindsets of marketers on internet and mobile marketing.

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