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What’s Your Social Media Personality?

December 1st, 2015 by | No Comments

Image by JD Hancock

 

Social media marketers and their campaigns can fall into two categories: introverts and extroverts. Extroverts typically dominate the social media landscape, with their frequent status updates and superficial one-liners about whatever is current at the time. Introverts, on the other hand, are more effective. When it comes to social media marketing, it simply isn’t about quantity. Rather, what matters is how in-depth and informative your content is and how much impact you can generate with it.

The great thing about adopting an introverted approach for your social media campaign is that you can talk about yourself or your organization without being too “in-your-face”. The idea is to create and publish several quick, informative posts that are shareable across your network. More importantly, your content should contain the keywords that your target audience will most likely be typing into a search engine when researching on your particular product or service.

Scheduling and publishing your e-mails, tweets, status updates, and blog posts at the right time will also give you better reach to a more captive audience. You’ll be able to reach them not only when they’re checking their news feeds, but also at a critical time when they might have a few minutes to spare to click through a link and read.

Informed followers and customers will not only stay loyal; they will also engage you in meaningful discussions and share your content with others. Make sure to let your followers know that you’ll be replying to their posts and answering their questions. You can hold on to more followers when they know they can expect to benefit in some way.

In conclusion, a well-defined approach to your social media marketing campaign can help your organization or business win more customers and reach a broader audience. By not focusing on quantity and instead, sharing thoughtful, in-depth, and relevant content that can generate an informative discussion, you will be able to elevate your brand and even generate more revenue.
 
 
About the author:
Jehan S. Ismael is a full-time writer and editor for a leading Internet Marketing firm. She has a love-hate relationship with food, likes to listen to rock and rap music, and enjoys reading books by self-absorbed writers like J.D. Salinger and Anthony Bourdain.


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