Where Do You Get Your Ideas?

March 2nd, 2010 by | No Comments

When it comes to social media and content, one of the questions you may want to ask yourself is where you get your ideas from. While it may seem like an easy enough question to answer, the truth is that where we get our ideas from has a big impact in the direction we go with our social media campaigns. For some of us, coming up with new ideas means looking at what other companies and brands are doing and ‘changing’ it to work for us. There is nothing wrong with this approach, but one must always remember that the most effective campaigns aren’t those that modify existing ones, but rather those that create brand new ones.

The Pain Versus The Solution

One way to approach building a social media campaign is to identify the current pains that your brand or company is trying to address and to come up with a solution. For example, if your brand has a long history of disconnect with the average consumer, creating a campaign that focuses specifically on one on one interaction with consumers is the way to go. Yes, other companies may have the same problem as your own and you may feel inclined to do what they are doing to solve the situation, but what you have to remember is that no two problems are the same. They may be similar, but they are never the same.

Solutions to problems should always have two key elements: long-term and direct. Effective campaigns are those that are able to create a long-term value for customers and also solve the problem directly. An easy way to think of this is when you have a large scratch on a car. You can try and cover the blemishes up with touch up paint, but the better solution would be to just bring it to a body shop for them to fix.

Where You Least Expect It

Sometimes, the great ideas are found in the places you least expect. While social media focuses primarily around platforms like Facebook and Twitter, ideas on how to utilize these platforms can be found by researching how past problems were solved. Remember, no matter how you look at it, one way or another social media is solving a problem. Facebook was created to be an online representation of online relationships, but in perspective, it was an improved version of MySpace.

As technology continues to improve and our ways of communicating with one another expands, the need for original ideas will continue to be important. For social media, what is effective one day, is old news the next. Being able to think forward while at the same time remember the past is key to being effective and more importantly relevant.

Photo by Carrie Taylor

Joseph is the Director of Marketing at & works in social media & sports consulting. Read more about him at

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