Why You Should Start Using Twitter’s New Embeddable DM Button

September 1st, 2016 by | No Comments

Image by Jorge Caballero Jiménez


Twitter added a Direct Message button to its embed library of tweets, grids, and timeline buttons last week. While this update might not be a major change, allowing users to send you direct messages from your website surely has its benefits. Here are some of them:

Fewer contacts

Before embedding a Message button on your website, you must be sure that your settings allow anyone to send you a direct message on Twitter. As soon as the button has been added, there’s a clear advantage over a simple tweet sent through the platform, as users have as much as 10,000 characters in which to detail their message. This could also be a better solution for tracking and answering customer issues.


Direct messages are private, tweets are not. Often, tweets between customers and brands end up being moved to DM anyway, as companies may require sensitive information. Encouraging customers to send private messages removes this slightly redundant interaction while also slightly minimizing negative sentiment on social media.

Avoid the Spam folder

There are plenty of reasons why marketers still consider emails as the best form of digital communication to customers. Emails are required to make purchases, and this is the very much the basis of the customer identifier in CRM. However, what emails may be a bit bad at is getting your message to the customer, as it might be archived or sent directly to the Spam folder. Since social CRM and messaging is still in relative infancy among brands, a Twitter Direct Message from your company will arguably stand out more and always reach your intended recipient.

About the author:
Jehan S. Ismael is a full-time writer and editor for a leading Internet Marketing firm. She has a love-hate relationship with food, likes to listen to rock and rap music, and enjoys reading books by self-absorbed writers like J.D. Salinger and Anthony Bourdain.

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