With the continuously skyrocketing popularity of Twitter from the household consumer to the financially-driven marketing strategist, it’s really no surprise that even established Web entities have adapted to the Web culture that followed it. After all, millions of eyeballs are drawn to the 140-character-based service on a daily basis, relying on it for news, updates and even the daily funnies.
This week, Yahoo joins the plethora of easily recognizable Web entities to strike a partnership with Twitter, citing the collaboration as a part of its ongoing commitment to provide its users relevant information from a multitude of sources online. This collaboration will integrate Twitter results into its search engine and will be rolled out to its more than 600 million users worldwide.
This is part of the Yahoo Open Strategy (Y OS), a feature initiated in 2008 that aggregates various social platforms and services from other developers and providers into Yahoo—in hopes of making it the essential go-to site of its users’ daily Web activities.
With this integration in place, Twitter updates will be embedded on top of Yahoo search results accordingly—two tweets and two YouTube links from relevant tweets. This is what we saw when did a search for the movie director Kevin Smith, where clicking on the “more Kevin Smith from Twitter” link directed us to Twitter’s real-time search results, while clicking on one of the YouTube links opened a browser tab with a fullscreen view of the video.
Aside from this nifty search feature, you will also be able to conveniently access your own Twitter feeds across Yahoo properties, including Sports, News, Yahoo Mail and its own homepage, among others. From here, you can update your personal Twitter stream, check up on the latest trending topics and even share news and other Yahoo contents. Under this same manner, any comments, ratings and reviews you make on any Website that you’ve allowed to appear on Yahoo Updates will be funneled into tweets for easy sharing with your Twitter followers.
This social media-on-multifaceted platform integration could mean big things for both companies and their users. From a user’s standpoint, the convenience can easily be perceived as “upping the ante” in terms of user experience. The collaboration can also mean significant increase and/or consistent site traffic for Yahoo, an entirely new stage for Twitter and, more importantly, better brand recognition and a bevy of new of potential clients for both. This can create opportunities to improve brand perception and further influence the way people gather information and discover brands.
Tags: Social Media, Strategy, Twitter, twitter tools, Yahoo
